We also offer brand strategy, lead generation, “back end” marketing automation and powerful local Internet marketing services that we will deploy in an individualized success plan to reach your new business leads/new revenue goals:

  • America’s Branding Doctor   For 40 years a leading voice nationally in bringing laser-focused brand development and positioning strategies that move markets to small businesses.  Strategic branding is NOT just for the Fortune 500.  I can help you develop and build your brand or cure your ailing brand – at a fraction of the cost of the high-profile brand consultants – and produce measurable results.  Call for a no-obligation conversation with me, Ken Smith.  Call toll-free 888-510-9450… or visit the Branding Doctor website for more information.
  • Build The BACK END Of Your Business With Marketing Automation    Too many businesses focus only on front end marketing and neglect the profit-building power of a strategic BACK END powered by efficient MARKETING AUTOMATION.  The ultimate profit strategy is to Optimize RPC (Revenue Per Customer).  We can develop strategies to:  (1) Convert more prospects into customers;  (2) Reduce customer attrition;  (3) Increase repeat customer activity;  (4) Reactivate lost customers;  (5) Stimulate referrals;  (6) Stimulate positive customer reviews;  (7) Deal effectively with negative reviews;  (8)  Reduce the need for large marketing investments
  • Enhancing Local Business Listings provided on the major search engines with photos, videos, testimonials/reviews, compelling copy and advanced strategies to maximize relevance and authority
  • Maximizing exposure and credibility in relevant Internet Directories – not just in a few, but in a wide range of directories and information resources where your prospective customers/clients visit
  • Applying advanced Search Engine Optimization (SEO) strategies  on your Website to attract more of the visitors you want – optimizing metadata that search engine robot Web-crawlers use to assess your Website pages’ relevance and authority
  • Leveraging Latent Semantic Indexing (LSI)  in researching and identifying the most powerful keyword phrases that are relevant to your market’s search for solutions – using sophisticated research tools  that identify monthly search volume, competition levels from others who are trying to rank for the same keyword phrases, competitive intelligence on competing Websites to help identify keyword phrases that offer the best odds of ranking on the first page of Google, commercial intent – the likelihood of prospects searching with that keyword phrase becoming buyers, and many other selection factors to help narrow choice to the most profitable keyword phrases in your niche.
  • Advanced Search Engine Marketing (SEM) strategies to increase visibility of your message and motivate click-throughs to your Website, or to a special Webpage created specifically for the targeted visitors with highly relevant content and call to action… or to a special page with the sole intent of motivating the visitor to sign up to get on your list (sometimes called an opt-in page or “squeeze” page).  Strategies can be free or paid – with the primary paid strategies being Pay-Per-Click (PPC) or Cost Per Action (CPA)
  • Social Media Marketing – broadening exposure to your brand identity through social and business networking sites such as Facebook, Linked-In and Twitter.  There are a wide range of such sites.  Selecting the most relevant to your business is key because continuous work is involved in building relationships that are meaningful to your business.
  • Social Bookmarking strategies to enable your targeted Internet users to share, organize, search, and manage bookmarks of Web resources – a time-consuming activity, but it can be automated using sophisticated software.
  • Posting on Local Forums within your niche – an often over-looked, but very effective tactic in generating exposure to and interest in your business
  • Advanced strategies for leveraging Audio and Video to enhance relevance and authority – audio and, especially, video are red hot in attracting traffic to your Website or other Web 2.0 properties.  Audio/video marketing can dramatically enhance interest in your business
  • Article Marketing – placing keyword-rich, relevant articles in online article directories that link back to your website and to your other Web 2.0 properties
  • Blogging Strategies to enhance online authority.  Build credibility as an expert in your niche
  • Online Publicity – strategic press release placement and authority-building activities online.  And it’s not just about putting out press releases.  It’s also about generating 3rd-party articles and reviews of your business that have a highly credible strengthening effect on your brand
  • E-mail Marketing – including creating powerful AutoResponder automated follow-up e-mail programs using text, graphics, audio and/or video that build relationships and  break down buyer resistance
  • Highly sophisticated Linking Strategies  to secure the maximum number of quality backlinks from websites with a high domain authority and page authority – to  convey to Google and other search engines the authority of your website as perceived by other websites.  Link authority is essential in ranking strategies that will move your Web properties toward the first page of Google and other search engines.  This is extremely time-consuming work, but it can be outsourced offshore or automated using very sophisticated software that builds complex linking networks which the search engines love to see.

All of this may sound intimidating and expensive.  But that’s the great news!  Our services require a much smaller investment than you think.  And, even better, there is no big up-front investment needed to get started.

For each prospective client, we provide:

An analysis of the current online marketing plan in relation to the overall marketing plan

  • A proposed plan for Internet Marketing dominance of the targeted niche
  • A pricing schedule – 100% no obligation

If you would like professional guidance to jumpstart your drive to local market dominance in your niche, e-mail us or call us at 484-541-2372 (or toll-free 888-510-9450) for a no-obligation consultation that, for a very limited time, is absolutely free.

 

New Business Leads